- 01 Project Overview
Lillup is a mobile and web application designed to address the challenges professionals face in navigating their career growth. The platform offers personalized learning paths, targeted career opportunities, and networking resources, all in one cohesive platform. This case study explores the end-to-end design process, highlighting the methods and strategies used to bring Lillup to life.
- 02 My Design Process
I implemented a 5-step UX design approach whilst working on this project. This helped streamline our process, while helping manage our tight timeline.
- 03 Research and Discovery
I began by understanding the core pain points of professionals seeking to advance their careers. Given the time and resource constraints, I utilized a combination of competitor analysis, surveys, and the development of proto personas based on initial assumptions provided by the CEO.
- 04 Problem Definition
With insights gathered from the discovery phase, I identified the key problems in patterns across user insights, then proceeded to use them to draft a defined problem statement and our value proposition.
Problem Statement:
"People encounter an overflow of online information, investing more time in finding the right learning path than in actual learning. How can we enhance efficiency in this process?" Individuals are looking for chances to develop their skills. They need to find the right tools for advancing in their careers because too much time is spent searching instead of focusing on building skills.
Value Proposition:
At Lillup, we redefine success by integrating personalized learning, targeted career, and networking opportunities. Our AI-driven platform tailors a unique path, connecting users with companies and providing resources to elevate their careers. Earn Ampersand tokens as you progress, making Lillup your trusted companion in professional growth.
- 05 Ideation and Explorations
Building on the insights I had gathered, as well as our defined problem statement and value proposition, I worked with other designers to mapping our user flows and journey maps, sketching ideas, and storyboarded to explore and refine potential design solutions.
Storyboard- Our Visual Map:
I worked together with other designers to create storyboards to visually map out key user interactions, helping us envision and refine the user experience for Lillup.
Exploring VUI Scripts:
We also focused on exploring VUI (Voice User Interface) scripts to ensure seamless and intuitive interactions, enhancing user experience and accessibility in voice-controlled applications. This would further help our design strategy and process.
It helped in designing customised dialogues tailored to various user needs and contexts. By incorporating natural language processing and machine learning algorithms, we were able to create voice interactions that felt more human-like and responsive.
Foundational Sketches:
I sketched two options of voice and AI chat bot for the Lillup mobile app. Considering user needs, accessibility, and engagement strategies during the brainstorming session ensured that the final product effectively met the requirements of the target audience. There was a lot of exploration and iterations during this process to ensure that it will indeed be helpful for lifelong learners.
